Since July 29, 2019 a virtual store “Hurrah! Ice cream!” appeared in the application Yandex.Food, visiting which, buyers can choose the appropriate format and taste of their favorite delicacy. Because our product is particularly sensitive to temperature, to maintain quality, in addition to the branded thermo bags Yandex.Food, ice cream is packed separately in a foil thermo-package. During the pilot period, the delivery radius will be within the third transport ring of Moscow. The cost of delivery is 39 rubles, but there is no minimum order amount.
The experiment involves ice cream brands “Magnate”, “Gold Standard”, “Ekzo”, Cornetto, Carte D'or – in total 11 trading positions.
Maria Bagrova, Vice President for marketing of food categories like tea and ice cream of Unilever: “It is no secret that e-commerce in Russia is now one of the most promising and fastest growing trade channels. Unilever is always open to cooperation with online platforms, especially if such projects are aimed at expanding opportunities and choices for buyers. We are glad that thanks to the interaction with Yandex.Food we were able to find a way to order ice cream, so loved by Russians at any time of the year, even more convenient for our customers”.
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