Producers of fermented milk beverages from Belarus and Russia settle the dispute by changing the packaging design
Earlier, the Federal Antimonopoly service of Russia sent to the EEC a statement from the Russian company Wimm-Bill-Dann about possible violations of the General competition rules of LLC Nesvizhsky baby food factory. ‘In a statement, the Russian manufacturer indicated that starting since 2020, a fermented milk beverage under the brand IMMUNO Lakto, produced by LLC Nesvizhsky baby food factory, is being sold in retail chains, the packaging design and name of which are similar to the fermented milk beverage under the brand Imunele produced by JSC Wimm-Bill-Dann,’ the EEC said. - According to the applicant, this misleads consumers about the manufacturer of the product and can be qualified as a sign of unfair competition on the part of the Belarusian company. Competing companies in the market of fermented milk beverages are registered in the territories of different member states of the Eurasian Economic Union, which determines the competence of the supranational body of the EAEU to resolve this dispute.’
Based on the results of the review of materials and workshops, the EEC Antimonopoly unit invited the parties of the dispute - manufacturers of fermented milk beverages IMMUNO Lakto and Imunele – to redesign the product packaging within the established time frame and notify the EEC about it. On December 1, the Department of Antimonopoly regulation of the EEC, with the participation of representatives of the Antimonopoly agencies of the EAEU countries, sent a proposal to eliminate violations of the General competition rules in the cross-border market of fermented milk beverages. ‘Both economic entities and representatives of the Antimonopoly authorities of the EAEU States agreed with the measures contained in the proposal,’ the press service concluded.
The EEC reminded that in April 2018, changes were made to the law of the EAEU that allow implementing measures aimed at restoring competition without initiating a case and applying penalties, as well as reducing the administrative burden on business, and restoring competition takes place as soon as possible. ‘For example, if there are signs of violation of the General competition rules, the EEC develops a draft proposal on taking actions aimed at eliminating such signs of violation. The project is sent for approval to the authorized bodies and the applicant, if there is one, as well as to inform the person whose actions led to this violation,’ the EEC added.
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