Mikhail Mishchenko: TNCs are losing their positions in the Russian dairy market

Источник: The DairyNews
According to Mikhail Mishchenko, Director of the Dairy Intelligence Agency (DIA), who spoke at a conference at the Agroprodmash exhibition, transnational companies leading in milk processing in Russia are steadily reducing their market share, writes The DairyNews
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The expert said that according to the rating of the TOP 100 largest dairy processing companies in the Russian Federation, in 2019, the leaders increased the volume of raw milk processing by 5.33%, or 683 thousand tons, having processed 13.5 million tons (86.05% of all commercial milk). At the same time, the TOP 5 grew by only 1.22%. This was due to the fact that the two leaders - Danone and PepsiCo - significantly reduced the volume of milk processing - by 138 thousand tons (-9.57%) and 73.8 thousand tons (-5.3%), respectively. A serious reduction in processing by Danone also caused the company to lose its leadership in the rating. The company, which was the leader for several years, lost its position to PepsiCo, Mikhail Mishchenko noted.

DIA analysts also note such trends as the growth of national players, such as KOMOS Group or Yugovskoy dairy products plant. Eventually, they can catch up and overtake TNCs, believes Mikhail Mishchenko.

The dynamic development of regional players is also evident, for example, the company A7 Agro fr om Orenburg region.

At the same time, there is an imbalance in the milk production market, wh ere, in contrast to the processing segment, the market has been monopolized by one of the largest players.

Read more at © DairyNews.ru   https://www.dairynews.ru/news/mikhail-mishchenko-tnk-teryayut-pozitsii-na-rossiy.html

 



05.04.2024
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