Mikhail Mishchenko told about the expansion of EkoNiva-APK holding in the Russian market during the 20th IFCN conference in Berlin. Today EkoNiva-APK holding is the largest milk producer in Russia. In some regional markets, the company's share in milk production reaches 50%. For example, the share of LLC "Kaluzhskaya Niva" is 46.9% of the total milk production in the region.
At the same time EkoNiva is actively increasing its processing capacity and becomes a serious competitor to such players as PepsiCo and Danone.
According to Mikhail Mishchenko, Danone and PepsiCo have two options in case of increased competition: to leave the market or to develop their own raw material base.
We will remind that at present a joint project of Danone and Damate group - LLC "Tyumen dairy farms" is actively developing in Tyumen region.
From 17 to 19 June the 20th annual Dairy conference IFCN (International Farm Comparison Network) was held in Berlin. In 2020 IFCN conference will be held in Russia, The DairyNews and DIA will be co-organizers of the conference.