In July, the volume of sales at Valio in physical terms in the online channel more than doubled

Источник: The DairyNews
In July, compared to the same period in 2019, the volume of sales at Valio in physical terms in the online channel more than doubled, reported in the press service of the company to The DairyNews.

- This was due to both the growth of the channels themselves and the growth of representation of Valio brand on virtual shelves. Moreover, the experts of the company agree that, regardless of the epidemiological situation, the online channel may remain preferable for a number of customers. We continue to observe positive dynamics in sales volumes in this channel and pay considerable attention to working with online retailers, said in the company. - At the end of September, we note an increase in the category of traditional milk, as well as oatmeal drinks - both categories showed an increase of 20 % in volume terms for the first month of autumn. Unfortunately, it is difficult to conclude that the seasonal growth of diseases is directly related to these indicators. We also continue to note a positive trend in the category of lactose-free milk, but it is not related to seasonality, but rather to the general level of increasing knowledge about the problem of lactase deficiency.

Valio noted that the business of the company is influenced by many factors - the general volatility of the dairy market, macroeconomic indicators, and the economic situation in the country. The pandemic and the exchange rate, in turn, affect the above factors, so it is difficult to fully assess the extent of their impact on business. It is not possible to neutralize all factors completely.

- Our task as a manufacturer remains to build the production process and relationships with suppliers in such a way as to provide consumers with guaranteed high - quality products on a permanent basis,- added in the press service of the company.

Back in early March, Valio implemented measures to prevent the spread of coronavirus infection both at its own plant in Moscow region, and in the offices of Moscow and St. Petersburg. All the personnel of the company who can perform their duties from home have been switched to remote operation. Increased security measures have been implemented at the plant, including not only wearing PPE, measuring the temperature, limiting third-party visits to the plant, maintaining distance, regular cleaning of premises and disinfection of surfaces, but also a general review of processes, which allowed to ensure the maximum possible safety of employees. The measures implemented on the own initiative of the company have not been weakened throughout the last six months, including in the summer and early autumn, when remote work was not mandatory. Meetings and business trips are also strictly limited, with the exception of trips related to quality issues. Now all measures correspond to the current decrees of the regional governments published in autumn.

Of course, the dairy sector, as well as producers of other food products, felt a significant drop in demand in the HoReCa segment. In April 2020, sales of Valio in the food service segment fell by more than 75% in physical terms. By June, there was a positive trend of growth in demand, and a gradual recovery is taking place. However, in case of repeated closure, the situation is likely to return to the same indicators as in the spring. In this case, the subsequent recovery, according to experts, may be even longer.

Read more at © DairyNews.ru   https://www.dairynews.ru/news/v-iyule-obem-prodazh-valio-v-naturalnom-vyrazhenii.html

05.04.2024
В России резко сократилось количество импортных ветпрепаратов. Часть хозяйств используют запасы, другие переходят на отечественные аналоги. Российские производители наращивают производство и выводят на рынок новые препараты. Участники отрасли поделились с The DairyNews мнениями о текущей ситуации с ветпрепаратами и перспективах импортозамещения в этом сегменте.
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