Evgeny Grebnev: it is necessary to promote products in consumer packaging, not the b2b category

Источник: The DairyNews
During the conference organized by the Federal center AgroExport, General Director of the company Karat Evgeny Grebnev said that in exports, it is necessary to pay more attention to supporting those positions that have not been imported even from the CIS countries for a long time. These include the categories of processed cheeses and cream cheese, according to The DairyNews.

The expert noted that today even two such positions are enough to think about this issue. At the same time, a large number of categories of yoghurts, dessert groups, and ice cream are sold in other countries from our country. But our exporting companies need to pay more attention not to B2B products, but to products in consumer packaging. Although we should not forget about other products for African, Asian and South-Eastern destinations.

During the event, representatives of the dairy industry said that in order to develop exports, it is necessary to modernize production facilities, since modern production can make the Russian product more competitive on the world market in terms of quality indicators.

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12.04.2021
Молокосодержащие продукты. Часть игроков рынка до сих пор считает, что данную категорию необходимо исключить из технического регламента «О безопасности молока и молочной продукции», чтобы не вводить потребителя в заблуждение и сделать «натуральные» молочные продукты конкурентоспособнее. Вопрос усилился с введением «сложносочиненных» терминов, именующих продукты с заменой молочного жира (вроде продукт молокосодержащий с заменителем молочного жира, произведенный по технологии сметана/сыра/молока).
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