'The dairy industry continues to develop steadily, despite the adverse factors associated with the spread of COVID-19. In the first ten months of this year, the export of dairy products increased by 15% compared to the same period last year, and by the end of 2020 it may amount to more than 300 million US dollars. Before entering the foreign market, it is important to provide the exporter with the most complete information about the country and the market situation, to put it "in context" in order to minimize costs and avoid mistakes,' he said
The expert also added that conducting a deep, comprehensive analysis is one of the most important tasks both at the stage of making a decision on entering foreign markets, and in the future, when forming a strategy for positioning the company and its products abroad.
'For this purpose we create the export guides that are related on the principle of "product-country" and other analytical tools. Currently, the markets of Asia and Africa are the most attractive for Russian dairy producers. In 2019, the AgroExport team, together with the World Bank, industry associations and major dairy companies, prepared export guides for promoting Russian milk powder to Oman and Nigeria, as well as cheeses to Japan and Vietnam. By the end of 2020, 5 more guides will be developed on dairy products for the markets of Saudi Arabia, Indonesia, Malaysia and the Republic of Korea, and on ice cream for the UAE market,' Dmitry Krasnov said.
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