The dairy industry starts the struggle for the consumer

Источник: The DairyNews
On August 1-2, The DairyNews invites companies working with the end consumer to the Public Talk & Round table discussion "To protect milk". During the two days, with the participation of leading experts, a strategy for the protection and promotion of milk and dairy products will be developed, as well as a tactic for the implementation of the final strategy.
The situation in the Russian dairy market is ambiguous: on the one hand, the consumption of milk and dairy products is decreasing, on the other hand, the production of commercial milk is growing. At the same time, consumption in Russia is still 1,5 - 2 times lower than European values. This suggests that the potential for market growth and sales of milk and dairy products is huge.

At the same time there are a lot of video materials on the Internet showing how bad the animals feel on dairy farms and that it's terribly scary and shameful to drink milk. However, the dairy industry has not yet taken steps to refute this information. At the moment, dairy farmers are losing the information war.

On August 1 - 2, The DairyNews will hold a Public Talk & Round table discussion "To protect milk", during which on August 1 there will be held a training with the founder of the Agency "Yasnye resheniya (Clear solutions)" Igor Kachalov, and on August 2 there will be held a Round table discussion "To protect milk".

Objectives of the training on August 1:
To develop a strategy to protect the reputation of milk and dairy products;
To develop a promotion strategy;
To think about tactics: steps to implement the strategies.
The training combines advanced theories with deep practice – discussions, case studies and exercises. Participants will learn about new approaches based on modern research. These approaches will allow us to take a fresh look at key business issues.
See the detailed program of the event

On August 2 all participants will demonstrate how they will apply the knowledge gained by their own examples.
For participation please contact:
Irina Solomina
Mobile: +7(968) 926-18-39
is@dairynews.ru

Evgeniya Uvarova
Mobile: +7(906) 733-75-56
event@dairynews.ru

Read full article in Russian on © DairyNews.ru http://www.dairynews.ru/news/molochnaya-otrasl-vstupaet-v-borbu-za-potrebitelya.html
30.01.2024
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