The Association of retail companies: it is technologically impossible to 100% exclude falsified products from getting on the shelf

Источник: The DairyNews
This was stated by the Director of external relations of the Association of retail companies Roman Chernigovtsev, reports The DairyNews.
The quality, range and price make trade activities expedient and turn networks and other outlets into an effective sales channel for the products produced by the business, the expert noted. These criteria should be as close as possible to the requirements of the market: that is, to the effective demand of the Russian consumer.

- If there is an inadequate quality, it is necessary to work on control and culture of doing business. Under the current economic conditions, it is difficult to produce a quality product at the price that the consumer can afford, it is necessary to improve the control system at all stages. On July 1, we enter the era of “Mercury”, which is needed and in demand. The system will add reliability and confidence in the product, but it will not be the last stage in the development of quality.

Each large trading network has control systems that can prevent the poor quality product from getting on the shelf, but it is impossible to 100% exclude falsification technologically. Only the work on quality in all levels can bring results. As Chernigovtsev concluded, it is necessary to get united and move further, and not to shift responsibility.

Read full article in Russian on DairyNews.ru
30.01.2024
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