Tetra Pak research shows flavored milk to spur Russian dairy industry growth
Flavored milk segment cumulative annual growth for 2012-2015 is expected to reach 15%, its rates of growth still surpasses white milk rates (+0.3%) and traditional fermented milk products rates (+2%).
One of the main reasons for liquid dairy product sector growth retardation is dairy industry inflation. According to Tetra Pak, price for liter of raw milk during the period from 2009 to 2012 grew almost by 50%. Producers move to more profitable products – such as flavored milk.
Demand for ready-to-drink flavored milk driven by busy, health and taste conscious consumers is increasing not only in Russia but in the whole world. Still consumption of white milk is the highest at the moment: in 2012 Russians consumed around 5 bln liters of white milk and only 195 mln liters of flavored milk.
