PepsiCo suggested introducing consistent approach to raw milk pricing in Russia
The suggestion was made by Dmitry Mironchikov, Wimm-Bill-Dann PepsiCo Milk Purchasing Department director, at First Russian Dairy Summit, which took place within the V Dairy Olympic Games.
According to Wimm-Bill-Dann, consistent pricing will allow to create fair trading environment, to bring the quantity and milk classification in line with Technical Regulations requirements, form consistent approach to price reporting and exclude speculations. Such a measure could allow establishing credibility between producers and processors, as long as pricing - apple of discord – will become transparent for each party.
The main task of Dairy Olympic Games – is to establish credibility between market participants of all production cycles. DairyNews is carrying out the event for the fifth time. This year business representatives proposed various tools for trust relationships between market participants establishing.
